Released on = February 1, 2007, 2:45 am

Press Release Author = IPSearchLight

Industry = Software

Press Release Summary = IPSearchlight is an ASP AciveX control for geo-location of
website users

Press Release Body = Potsdam, NY January 2006:

Forget Big Brother - a couple of up and coming software developers have put their
heads together and found a simple, economic way to pinpoint any internet user to
within a small radius on the map. As if it weren't bad enough now that you can be
tracked while chatting on your cellular phone, now web developers everywhere can buy
the means to track you down to the city you browse from. Is this another definite
knock to privacy?

Geo-Location, as this technology is called, is the practice of translating an
internet address, the virtual location of a computer on the web, into its geographic
location. Since websites already receive your internet address automatically when
you browse them, web developers need take no criminal measures to find out where you
are.

With IPSearchLight, geo-location software installation is now plug and play simple -
even for the C++ illiterate. It's ready to go right out of the box. Even though
IPSearchLight's GeoLocator does all the work, it doesn't come with a larger price
tag, therefore becoming available to those with less computer savvy and smaller
budgets, making it cheap and easy to invade the privacy of web users.

While geo-location data can be used for honest purposes, such as for targeting ads
or for market research, it could also be similarly used by your employer or spouse
to track your movements during a business trip. In light of these developments,
privacy conscious web surfers should consider using an anonymous proxy server to
obscure their true location. By always browsing the internet through a surrogate,
fixed server, websites that utilize geo-location technology will only discover the
position of the intermediary.

IPSearchlight founders, David Kuchar and Jacob Mellor, say that they do not intend
for their ASP and ASP.Net compatible components to be used maliciously. Their main
aim is to bring more affordable geo-location technology to everyday IT professionals
who may not have a budget as hefty as Google or AOL. Operating out of small town
America, those at IPSearchLight understand how difficult it is for small businesses
to compete with large corporations.

For more, go to www.ipsearchlight.com for a real-time demonstration, or contact the
developers directly at press@ipsearchlight.com.

Web Site = http://www.ipsearchlight.com/aspnet_Download_Free_Trial.aspx

Contact Details = Address: Unit F5, Potsdam
United States of America

Phone Number: web@ipsearchlight.com
Email: web@ipsearchlight.com